find a foreign language teacher close to home
Grasp was built to directly match language tutors with students nearby. The main focus was on locality, peer-to-peer interactions, and decentralization of the English language training industry, specifically in China and Asia.
Our Focus – Community, Culture
We needed to add depth to the concept through visuals, appropriate color schemes, and cross-cultural understanding of the brand. It was crucial that the name and concept were as dynamic as possible and the depth of the messaging needed to transcend language barriers between Chinese and English users.
We used the letter G to represent multiple aspects of the site. Radius circles were used to show locality, as well as the connection process [meeting in the middle]. And the bottom tail of the G represented a path or road
The motif of overlapping radius circles referenced both the sharing of knowledge as in a Venn diagram, as well as the physical process of meeting somewhere in the middle of the map.