concept
Bout.fit was an athletic-centric site that we developed with a focus on themes of power, minimalism and a modern look that wasn’t overly macho.
The challenge was to make something different without the hype and messiness of typical gym sites. We aimed to develop a more relevant and clean site regarding how people view fitness, lifestyle, and health.
concept
Bout.fit was an athletic-centric site that we developed with a focus on themes of power, sleekness and a modern look that wasn’t overly macho.
The challenge was to make something different without the hype and messiness of typical gym sites. We aimed to develop a more relevant and clean site regarding how people view fitness, lifestyle, and health.
Visual
Identity
The Bout.fit identity was motivated directly from the name. A “bout” can be a round or a short burst of exercise. We designed the theme to focus on energetic visuals paired with clean layouts to give the imagery space to breath.
The color scheme needed to be offset with dark colors which would accent the lighter tones to bring attention to important and bold typography that lay in the open spaces on the page.
Visual
Identity
The Bout.fit identity was motivated directly from the name. A “bout” can be a round or a short burst of exercise. We designed the theme to focus on energetic visuals paired with clean layouts to give the imagery space to breath.
The color scheme needed to be offset with dark colors which would accent the lighter tones to bring attention to important and bold typography that lay in the open spaces on the page.
site build
For Bout.fit we sourced photographs and paired them with effects to give a feeling of athletic movement. This enabled us to do more with less space which also helped fit the site to all devices to be fully responsive.
Site build
Nothing happens until something moves
For Bout.fit we sourced photographs and paired them with effects to give a feeling of athletic movement. This enabled us to do more with less space which also helped fit the site to all devices to be fully responsive.
Site build
Nothing happens until something moves
For Bout.fit we sourced photographs and paired them with effects to give a feeling of athletic movement. This enabled us to do more with less space which also helped fit the site to all devices to be fully responsive.
build
Hit the ground running
To convey a feeling of dynamism and movement, it was important to us that the theme not only have well organized messaging but was delivered with fluid movement. To bring the site to life just as an athlete moves, we wanted the theme to be as representative as possible to the movements associated with sport and fitness.
build
Hit the ground running
To convey a feeling of dynamism and movement, it was important to us that the theme not only have well organized messaging but was delivered with fluid movement. To bring the site to life just as an athlete moves, we wanted the theme to be as representative as possible to the movements associated with sport and fitness.
%
performance
ready
Whether you’re a fitness fanatic, adventure seeker, or health enthusiast. Bout.fit is an all-inclusive fitness-focused theme.
%
performance
ready
Whether you’re a fitness fanatic, adventure seeker, or health enthusiast. Bout.fit is an all-inclusive fitness-focused theme.
%
performance
ready
Whether you’re a fitness fanatic, adventure seeker, or health enthusiast. Bout.fit is an all-inclusive fitness-focused theme.
